We're going back to our roots with Ayurveda
Born & raised in India, Ayurveda was an integral part of my upbringing. But I became disconnected from my roots after moving abroad for education and work. Soon, I found myself trapped in the infamous hustle culture, which took a toll on my skin, body, and mental health. I felt stressed, exhausted, uninspired and disconnected from my true self.
Something had to give, so I turned to my roots to get me out of the funk. Armed with my degree in Biotechnology Engineering and knowledge of Ayurveda, I started formulating Ayurvedic remedies and following ancient Ayurvedic practices such as meditation, breathwork and yoga. The result? My skin glowed, my mind found clarity, and my spirit rekindled.
Our Purpose
Having experienced the transformative power of Ayurveda, I knew I had found my calling – to share its secrets with the world – inspiring mindful living, infusing balance and empowering everyone to feel amazing in their own skin.
As I began my deep dive into Ayurvedic wellness, I noticed that Ayurveda is perceived to be traditional, complicated and intimidating. So, I wondered if it could all be simple? Easy to understand? More relatable? To reach as many people as possible.
And Mindful Ayurveda was born…
Love,
Anandita
We're on a mission to make Ayurvedic wellness easy, approachable and fun for all.
Our Products
For thousands of years, Ayurvedic Adaptogens and Superfoods have been used to bring the mind, body and spirit into balance. We have created a modern way to incorporate these ancient ingredients into your daily rituals.
Our vegan + cruelty-free formulas combine purposeful Ayurvedic actives into potent blends that foster synergy & balance. Since we’re all about being mindful (shocker, right?) — we only use ethically-sourced, high-quality, natural ingredients that benefit not just your skin but your overall wellbeing. From Moringa to Ashwagandha, you can count on us to bring you fun & formula-savvy Ayurvedic skincare that really works.
Our Roots
Originating in India, Ayurveda is the world’s oldest health & wellness system. It may have been around for over 5000 years, but Ayurvedic wisdom has just now started to spread all over. Turmeric Lattes? Yoga? Meditation? Intermittent fasting? It’s all Ayurveda. A combination of Sanskrit words Ayur (life) + Veda (knowledge), Ayurveda means “the knowledge of life”.
Ayurveda teaches us that our mind, body, spirit and environment are intimately connected. With its unique emphasis on holistic wellness, Ayurveda works to bring our inner + outer worlds into harmony, helping us achieve healthy, wholesome and more fulfilled lives. The cool thing about Ayurveda is that there is no one-size-fits-all, and it’s all about balancing our life to suit us. So basically, Ayurveda guides us on how to live our best life.
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For us, being mindful means being respectful - to ourselves (mind + body + soul), to others, and to our environment. Our brand is a celebration of Ayurveda and what it represents — the interconnectedness of everything.