Our Values

    Mindfulness + Authenticity

    Being authentic means being our true selves. It’s when our thoughts, feelings, and behaviour are all in harmony. But wait, how many of us have really taken the time to know ourselves on such a deep level?  This is where mindfulness comes in. By reframing the way we approach each day- pausing, observing, being present, checking in with ourselves- we can translate our values into actions and live authentically.

    Come on, join us in our pursuit to live our most authentic lives.

    Green, Clean + Transparent

    “It’s not easy being green”. Nuff said! Following the principles of Ayurveda and our dedication to the environment, we are committed to creating in a way that benefits everyone, most importantly, our beautiful mother nature. Some of you may have heard that our skin, the largest organ of our body, acts as a giant sponge capable of absorbing all kinds of things? That’s why we only use pure, potent, highest quality ingredients. We embody the lifestyle our brand represents by being mindful of the environment and ourselves.

    Love + Community


    Whatever you do, do it from your heart. Is there really another way? By taking a moment to connect with what we are doing, becoming mindful can change the entire experience. We realise it is a privilege to be doing what we are doing. We believe in doing all things with love, creating authentic connections and finding a deeper purpose. Love informs our every action. It is the reason behind everything we do. For us, love means being there for our friends & family, being kind to everyone we meet, helping people around us, being generous with our resources. Make sense? We hope to inspire you to spread love & happiness wherever you go.

    Art, Design, Music + Fun 


    We believe art is pretty magical. Not only does it inspire us, but it also makes us happy- no matter if we are creating our own art or enjoying someone else’s. Be it a beautiful painting or a perfect song, art makes us feel good. We also believe that mindfulness and creativity are inter-connected- Mindfulness practices encourage creative thinking, while creative work gets us into a flow state of heightened awareness & consciousness. Designing, painting, clicking pictures, singing, dancing, making… we love having fun and finding ways of creatively expressing ourselves each day. 

    Dream BIG + Create

    Though we are all about mindfulness and being present, we believe daydreaming and letting our minds wander are essential for living joyous and fulfilled lives. We know that dreaming often and dreaming big provides us with an opportunity for growth & success. But as good as daydreaming is, we still need to go and pursue our dreams. We dreamers are willing to do whatever it takes to create our reality.

    p.s. Ignore the naysayers.